Hi, who are you?

I’m Jake Rodehuth-Harrison and I’m the founder and principal of HUBBAHUBBA, a design firm based in Los Angeles, California.

Six years after cofounding the AD100 interior design firm, ETC.etera, I’ve gone out on my own to create a new design adventure that will continue to create interiors, but also furniture, products, and whatever else might come along. Design is limitless, which can be both a blessing and a curse, so you never know what I might be scheming up next.

I grew up in a home that was continually being redecorated by my mother, a woman who taught me there is a major difference between simply furnishing a home and decorating it. It was always something I considered a hobby and it was only after I moved to Los Angeles in 2011 that I really realized it could be a career.

And what a career it’s been. Every project has been a learning process and an opportunity to help clients create spaces that are driven by narrative, as opposed to simply filling a room with the prettiest things you can acquire. It’s really about thinking about the why as well as the what.

Any truly successful design is equal parts form and function—and hopefully a little bit of magic.